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The Mallow Box was born to create original recipes and make high quality, great-tasting, creative marshmallow products and inspire moments of fun and deliciousness.
For years I've tried to come up with a business that would be more than a business. Something that would be fun, something I could feel passionate about. And something that would give people moments of happiness and deliciousness.
See... I am a passionate and compassionate person. I love to see people smiling, and I love to see happy folks. And I absolutely love to host, to gather my friends, share many laughs and nurture wonderful relationships. On one occasion, my husband's birthday to be more exact, I was hosting some friends and wanted something different, kind of fun. So, I decided to make a bouquet of decorated marshmallows. I dipped the marshmallows in chocolate and added sprinkles and nuts. It was a total success. The cool thing was to see the faces of our friends when they tried the marshmallows. It was priceless! We could see that BIG satisfied and even childish smile followed by a "yuuummmmm..."
I am Brazilian-American, meaning I was born in Brazil and after living in the US for many years, I became a citizen. I love this country and its culture and at some point, I found my love for marshmallows. They are not really a big thing In Brazil and the marshmallows I bought at the grocery stores were really bland... meh... so, I decided to create my own!
I really like a challenge, and challenges propel me into a very curious state of mind; it also boosts my energy into high gear in order to "solve the puzzle." So, I began, not very confidently, to make my own marshmallows. I have tried many recipes and it took me a while to get "the one" that really worked. It is even more fun now because I absolutely love going to the kitchen and trying to create new flavors. Honestly, I have a blast!
Ok, now talking business. I started simple. As a local business, I started to work from my own kitchen. The business started growing and I moved it to a commercial kitchen. I still love to deliver or have them picked up at my place especially because I have been meeting so many nice and interesting people. Through the Mallow Box, I am doing more than business, I am starting friendships. We are creating a Mallow-loving-community! :)
We opened our first S'mores Bar on November 2019 at Willow Bend Mall. It was a crazy adventure but it worked out well. Three and half months later, COVID hit and it was hard. I had to keep myself disciplined and motivated, so, although everything was closed, there was no one on the streets, I'd go to the kitchen every single day, even if it was for a couple of hours, so I could feel I still had a business. Some days were very depressing but I kept going, fulfilling some online orders and some local one, which I'd do curbside or porch deliveries personally. Then I had the chance of opening a second store and with courage that I didn't know I had. And we opened on August 2020 at Legacy Food Hall. Challenges aside, I worked 12-14 hours days, seven days a week and once more believed opportunities knock just once and we opened a third store, this time at Galleria Dallas. I am very passionate about Mallow Box and that passion keeps me going.
Lots of Mallow love, but no MSG, no preservatives (we use light corn syrup, which may be considered a preservative.) Our recipes are very original and our Malookies (cookie marshmallows) are our specialty. Have you tried them yet? They are TO-DIE-FOR! Or so our customers tell us.